Cost-Per-Mille

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing?

Social media marketing has become an integral part of every business's digital marketing strategy. Furthermore, one of the essential aspects of running a successful social media campaign is to understand the cost-per-mille (CPM). In simple words, CPM refers to the cost of 1000 impressions on a social media ad. By calculating CPM, businesses can optimize …

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