click-through rate

Adwords ROI

10 Effective Strategies to Increase Your Google AdWords ROI

Digital Marketing, Search Engine Marketing, Website Development / By

Welcome to the world of Google AdWords, where businesses have the opportunity to reach their target audience and drive valuable traffic to their websites. But how can you make the most of your advertising budget and achieve a high return on investment (ROI)? In this article, we will explore ten effective strategies that can help …

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Cost-Per-Mille

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing?

Social Media Marketing / By

Social media marketing has become an integral part of every business's digital marketing strategy. Furthermore, one of the essential aspects of running a successful social media campaign is to understand the cost-per-mille (CPM). In simple words, CPM refers to the cost of 1000 impressions on a social media ad. By calculating CPM, businesses can optimize …

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing? Read More »

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