ROI

Default traffic source dimensions

Which Default Traffic Source Dimensions Does Google Analytics Report for Each Website Visitor?

In the realm of digital marketing, it is crucial to have a comprehensive understanding of the traffic sources that drive visitors to your website. Moreover, Google Analytics, a powerful web analytics tool, provides valuable insights into the origins of your website traffic. By default, Google Analytics reports several key dimensions that shed light on the …

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Cost-Per-Mille

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing?

Social media marketing has become an integral part of every business's digital marketing strategy. Furthermore, one of the essential aspects of running a successful social media campaign is to understand the cost-per-mille (CPM). In simple words, CPM refers to the cost of 1000 impressions on a social media ad. By calculating CPM, businesses can optimize …

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