ROI

Which Default Traffic Source Dimensions Does Google Analytics Report for Each Website Visitor?

Which Default Traffic Source Dimensions Does Google Analytics Report for Each Website Visitor?

Digital Marketing, Google Analytics, Search Engine Marketing, Search Engine Optimization (SEO), Website Development /

In the realm of digital marketing, it is crucial to have a comprehensive understanding of the traffic sources that drive visitors to your website. Moreover, Google Analytics, a powerful web analytics tool, provides valuable insights into the origins of your website traffic. By default, Google Analytics reports several key dimensions that shed light on the […]

Which Default Traffic Source Dimensions Does Google Analytics Report for Each Website Visitor? Read More »

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing?

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing?

Social Media Marketing /

Social media marketing has become an integral part of every business's digital marketing strategy. Furthermore, one of the essential aspects of running a successful social media campaign is to understand the cost-per-mille (CPM). In simple words, CPM refers to the cost of 1000 impressions on a social media ad. By calculating CPM, businesses can optimize

How to Calculate Cost-per-Mille (CPM) in Social Media Marketing? Read More »

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