what is a “secondary dimension” in google analytics?

Dimension in Google Analytics: Understanding Secondary Dimensions

In the realm of Google Analytics, understanding dimensions is vital for gaining valuable insights into website performance, user behavior, and more. Among these dimensions, one key concept to explore is the "secondary dimension." In this article, we will delve into the meaning of a "secondary dimension" in Google Analytics and examine how it contributes to the overall analytics framework.


Google Analytics is a powerful tool that offers invaluable insights for website owners and digital marketers. To fully harness its capabilities, it is essential to understand dimensions. This article specifically focuses on secondary dimensions in Google Analytics.

Understanding Dimensions in Google Analytics

a) What is a Dimension in Google Analytics?

In Google Analytics, dimensions refer to attributes or characteristics of website visitors or their interactions. They provide context to the collected data, enabling segmentation and meaningful analysis. Dimensions are typically non-numerical and include parameters such as location, source, device, and more.

b) Examples of Dimensions in Google Analytics

To illustrate dimensions in Google Analytics, consider the following examples:

  • Location: Determines the geographical location of website visitors.
  • Source/Medium: Identifies the source (e.g., search engine, social media platform) and medium (e.g., organic search, referral) through which users access your website.
  • Device Category: Categorizes website visitors based on the type of device they use, such as desktop, mobile, or tablet.

Unveiling Secondary Dimensions

a) What is the meaning of Secondary Dimension in Google Analytics?

A secondary dimension in Google Analytics adds another layer of analysis by incorporating a second dimension to reports. It allows for deeper insights and further breakdown of data, facilitating a more comprehensive understanding of user behavior and interactions.

b) Examples of Secondary Dimensions in Google Analytics

Consider the following examples to better comprehend secondary dimensions:

  • Secondary Dimension: Traffic Source
    • Primary Dimension: Product Category
    • Analysis: Determines which traffic sources contribute the most to specific product categories.
  • Secondary Dimension: User Type
    • Primary Dimension: Device Category
    • Analysis: Assesses whether there are differences in user behavior based on the type of device used.

Leveraging Secondary Dimensions in Google Analytics

a) Benefits of Using Secondary Dimensions

Utilizing secondary dimensions in Google Analytics offers several benefits. It allows for:

  • Deeper Insights: By combining different dimensions, you gain a more comprehensive understanding of user behavior and interactions.
  • Contextual Analysis: Secondary dimensions provide additional context to the collected data, unveiling patterns and trends that may have otherwise gone unnoticed.
  • Customized Reports: You can tailor reports to fit your specific analysis needs and answer more complex questions.

b) How to Add a Secondary Dimension in Google Analytics

Adding a secondary dimension to your Google Analytics reports is a straightforward process. Once you access your desired report, navigate to the top of the page, where you will find the "Secondary dimension" dropdown menu. Selecting a dimension from the menu will update the report, incorporating the chosen secondary dimension and providing enhanced insights.


Understanding dimensions, including secondary dimensions, is crucial for maximizing the potential of Google Analytics. By comprehending the concept of dimensions and their role in contextualizing data, you can effectively analyze user behavior and optimize your website's performance. Moreover, leveraging secondary dimensions offers deeper insights and customizable reports, thereby empowering informed decision-making.


What is a "secondary dimension" in Google Analytics?

A secondary dimension in Google Analytics refers to an additional dimension added to reports, providing deeper insights and allowing for further analysis.

What is the significance of secondary dimensions in Google Analytics?

Secondary dimensions enhance understanding of user behavior by combining dimensions and enabling cross-analysis.

How do I add a secondary dimension in Google Analytics?

To add a secondary dimension, seamlessly navigate to the top of the desired report and access the "Secondary dimension" dropdown menu. Subsequently, select the dimension you wish to incorporate into your analysis from the available options.

What is the difference between a dimension and a secondary dimension?

A dimension is a fundamental attribute in Google Analytics, while a secondary dimension provides an additional layer of analysis by combining dimensions.

Can I customize dimensions in Google Analytics?

Google Analytics offers the ability to create custom dimensions according to your specific tracking requirements. This capability significantly enhances your analysis capabilities, enabling you to delve deeper into the data and derive more valuable insights.

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